ABOUT

Helping you say what you do – clearly, simply, and in your own voice

I’m Marion Viareggi, a freelance editorial writer. I work with freelancers, small businesses, cultural spaces, travel projects, artists and web agencies that need content people can read, understand, and act on.

A lot of my work starts before the writing itself: making sense of notes, old website pages, scattered ideas, repeated client questions, half-finished drafts, and all the things people can usually explain out loud but struggle to put on the page.

I come from copywriting, web content, brand voice and social media, so I still care a lot about tone, rhythm and personality. But these days, I’m more drawn to content with a quieter job to do: website pages that explain, FAQs that save time, guides that make things easier, newsletters that are actually worth opening.

Marion Viareggi, copywriter freelance et stratège de contenu, avec un carnet et un stylo

My job is to ask the right questions, keep what matters, cut what gets in the way, and shape it all into content that feels clear, natural and genuinely yours.

My background is a mix of communications, writing, web, customer-facing work, French and English, France and Québec, music, travel, web culture and independent projects. Not exactly a neat little career ladder — but it does mean I’m used to stepping into different worlds, understanding what makes them specific, and finding the words that fit.

So if you have a page that isn’t working, an offer that’s hard to explain, a FAQ you keep putting off, a guide that only exists in your head, or content that simply doesn’t feel right anymore, we can start there.