PORTFOLIO
Words with a job to do — and the thinking behind them
A look at how I turn ideas into content with a point of view: the angle, the structure, the tone, the story — and the words that are ready to go live.
SELECTED WORK
Nine ways to see the words at work
Website copy, SEO content, storytelling, newsletters, social media, editorial concepts — a curated mix of detailed projects, creative directions and favourite pieces of work.
Case studies & creative concepts
SEO content · Gaming · Web culture
Raid & Récit
An editorial media concept for gaming and web culture, built to balance depth, personality and SEO performance.
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Social media strategy · Organic beauty
Lumaé
A social media editorial direction for an organic beauty brand ready to step away from the usual clean beauty clichés.
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Newsletter · Lifestyle · Storytelling
Maison Brume
A newsletter concept for a slow living brand, shaped around a warm, sensitive voice made to stay with the reader.
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Website copy · Tourism · Hospitality
Le Refuge des Cîmes
Homepage copy for a cosy mountain stay, designed to bring out the atmosphere, the experience and the quiet pull of booking.
Landing page · SaaS · Gentle productivity
Kumo Desk
A landing page concept for a gentle productivity tool made for freelancers, creatives and small teams who need focus without the pressure-cooker energy.
Website copy · B2B · Innovation
Novoa Studio
About page copy for a B2B studio looking to explain its vision, method and value without falling into startup-speak.
A few projects I’m especially glad I got to work on
Website revamp · Tourism · Nature
Domaine Saint-Bernard
Editorial website revamp for a landmark nature destination in the Laurentians, with English translation and visitor-focused copy designed to make the place feel clear, welcoming and worth exploring.
Social media · Editorial content
Groupe Droïdes
Social media content creation and editorial management, with a focus on consistency, tone of voice and giving the group’s activities the visibility they deserved.
Social media · Travel · Infotainment
SNCF TER SUD
Instagram content around train travel, regional escapes, day-trip ideas and infotainment, with a lighter editorial line designed to feel accessible, useful and engaging.
LET’S WORK TOGETHER
Looking for someone who gets the brief fast, brings structure to the mess and writes with a real voice?
I’m available for freelance projects, agency collaborations, editorial work and content opportunities across copywriting, content strategy and brand storytelling.
Whether you have a page to rewrite, a brand message to clarify, an editorial direction to build or content that needs getting out of your head and onto the page — let’s talk.