COPYWRITING · CONTENT STRATEGY · SEO WRITING
Freelance copywriter and content strategist for brands that want to be read, understood and remembered beyond the next scroll.
The right words do more than make a page sound good.
They clarify what you offer, shape the way your brand is perceived, build trust and help the right people feel: “Yes. This is exactly what I was looking for.”
I’m Marion Viareggi, a freelance copywriter, SEO content writer and content strategist.
I help brands, agencies and marketing teams turn scattered ideas into clear, engaging and strategic content.
Content with clarity, direction and personality
Strong content does not simply take up space on a page.
It leads the reader somewhere. It explains, reassures, creates interest, builds credibility and makes people want to keep going.
My role is to find the angle, structure and tone that will make your message easier to understand, more enjoyable to read and more likely to stay in mind.
No empty marketing buzzwords.
Just precise thinking, purposeful writing and a brand voice that feels genuinely yours.
SERVICES
What I can help you write
Clear, strategic content to sharpen your message, support your visibility and give your brand a voice people actually want to spend time with.
01 — Website copywriting
Homepages, about pages, service pages, landing pages, sales pages, headlines, microcopy and calls to action.
I help turn what you do into copy that feels clear, compelling and genuinely convincing — without the fake urgency, corporate fog or “buy my miracle method” energy.
02 — Content strategy
Editorial direction, content pillars, editorial calendars, angles, formats, key messages and brand tone of voice.
Not sure what to say, where to say it, or how to make it all feel coherent? That’s where I come in: I help shape the strategy before the words hit the page.
03 — SEO content writing
Blog articles, optimized pages, long-form content, editorial briefs, headlines, meta descriptions, heading structures and internal linking.
The goal is not just to please Google. It is to deserve the click — and make the person who clicked glad they did.
04 — Brand content & storytelling
Brand manifestos, brand stories, founder profiles, About pages, editorial campaigns and branded content.
Because a good story is not decoration. It gives people a reason to understand you, trust you and remember you
05 — Social media & newsletters
LinkedIn posts, Instagram content, email sequences, newsletters, hooks, short scripts and campaign ideas.
Content made to build connection, not just feed the algorithm like a very demanding pigeon.
METHOD
Behind the words, a method
Good copy does not happen just because someone has a way with words.
It comes from asking the right questions, finding the right structure and knowing exactly what each piece of content is supposed to do.
01 — Get the brief straight
Your audience, your offer, your goals, your tone, your constraints and the context around your brand.
Before writing anything, I need to understand what we are really trying to say — and what your audience actually needs to hear.
02 — Shape the message
I define the angles, priorities, key messages, reading flow and calls to action.
The idea is to give your content a clear direction, so every sentence has a reason to be there.
03 — Write with intention
I write with clarity, rhythm and personality, while keeping the strategy in sight.
The result: content that sounds like your brand, speaks to the right people and does not feel like it was assembled in a corporate basement.
04 — Refine until it clicks
Headlines, SEO, readability, structure, CTAs, tone, rhythm and final polish.
I refine the content until it feels clear, smooth and ready to do its job — whether that means informing, convincing, reassuring or converting.
PORTFOLIO
Words at work
A glimpse into real and concept-led projects, showing how I shape a brand’s voice, structure a message and bring an editorial world to life.
Social media · Organic beauty
Lumaé
An Instagram and LinkedIn editorial direction for an organic beauty brand ready to move beyond the same old “clean beauty” clichés.
View project →
SEO content · Gaming
Raid & Récit
SEO-led articles for curious gamers, built around strong search angles without losing voice, rhythm or personality along the way.
View le project →
Newsletter – Lifestyle – Storytelling
Maison Brume
An editorial newsletter concept for a slow living lifestyle brand, with a warm, sensitive tone made to linger a little.
View le project →
WHY WORK WITH ME
A sharp eye for words — and the background to back it up
I bring over 10 years of experience in communication, marketing, writing and content — across agencies, in-house teams, institutional settings, freelance projects, tourism, events, customer service and social media.
That mix matters.
It means I can step into a new world quickly, understand what is at stake, read the room, grasp the audience and find the words that make everything connect.
- Clear, lively and adaptable writing.
- A strong feel for brand voice, storytelling and positioning.
- Solid knowledge of SEO, web culture, social media and editorial content.
- Strategic thinking with hands-on execution.
- Curiosity, empathy and a very useful habit of asking the right questions.
And yes, I can draw a surprisingly relevant parallel between your conversion funnel, a video game narrative arc and an oddly specific pop culture reference. Sparingly. In theory.
LET’S WORK TOGETHER
Have a project, a half-formed idea or a message that needs finding?
Whether you need website copy, SEO content, a sharper brand voice or someone to help make sense of all the ideas in your head, I’d be happy to hear about it.
You don’t need a perfect brief before reaching out. Sometimes, “I know what I mean, but I can’t quite say it” is exactly the right place to start.